Lexus Pursues Hipper Crowd With New Ads For Its LS Sedan

Lexus is on to the next phase of its big makeover with an ad campaign touting its newly redesigned Lexus LS sedan.

Like the car itself, the campaign, which includes three television commercials and a major social media push, is a huge departure for the conservative company. The ads have a decidedly hip vibe and aim to associate the brand and the LS sedan with a lavish, cool lifestyle.