As the maker of Millennials’ favorite entry-level luxury car prepares to turn 30, it seems appropriate to take a look at the brands most popular with the under-35 crowd right now.
Acura, Honda’s luxury arm, is ringing in its 30th birthday this week with an ad campaign, “30 Years Young,” narrated by actor Michael B. Jordan, who also turns 30 this year. Playing up its youth appeal, Acura is emphasizing that its ILX sedan is the most popular luxury sub-compact among millennials, trumping the Audi A3, Mercedes-Benz CLA, and BMW i3, among others. (That’s measured by millennial buyers as a percentage of model sales, not volume.)