In 1983, Toyota Chairman Robert Simpson summoned a secret meeting of company executives, to whom he posed the question, “Can we create a luxury vehicle to challenge the world’s best?” This question prompted Toyota to embark on a top-secret project, codenamed F1 which resulted in the Lexus division of luxury vehicles. http://www.thetruthaboutcars.com/category/reviews/lexus/
Is a talent or quality which is unusually good and so surpasses ordinary standards. It is also an aimed for standard of performance – L&M Dealer Solutions. Learn more
Involves a comparison of expectations with performance. According to Lewis and Booms (1983) service quality is a measure of how well a delivered service matches the customers expectations – L&M Dealer Solutions. Learn more
Refers to the creation of better or more effective products, processes, services, or ideas that affect markets and society. It signifies a positive change compared to incremental changes – L&M Dealer Solutions. Learn more